Whakatāne has a long history as a fishing port and as the gateway to White Island. The fishing and diving around the island and surrounding reefs is exceptional. The town has a busy shopping precinct with numerous cafes and eateries, a whole range of sporting and recreation outlets, fashion stores, bookshops and more. Whakatāne's climate is also without equal; it was the Sunshine Capital of New Zealand in 2010, 2012, 2013, and 2014, and the North Island's Sunniest Place in 2011.


Whakatāne is the artistic and cultural hub of the District, with regular art exhibitions at Te Kōputu a te whanga a Toi – the Whakatāne Exhibition Centre, and many sites of historical significance to Māori.


Whakatāne has a fleet of charter boats, which give visitors the chance to dive the crystal clear waters of the Bay, head out to chase Kingfish or Marlin, or swim with the dolphins.


Must Do's

Visit and dine at the Whakatane Sportfishing Club and see one of the best mounted fish displays in the country.

Mataatua Māori Marae Experience.

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